Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles

The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.

Tomas Kauer - Moderator Tomas Kauer - Moderator
Nov 20, 2024 - 03:00
Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles
The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign. Read More