TikTok comes for Google’s ad business as it starts letting advertisers target its search results page

After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page. TikTok announced on Tuesday that it’s launching the “TikTok Search Ads Campaign,” a new keyword-based search solution that enables brands to appear […] © 2024 TechCrunch. All rights reserved. For personal use only.

Sep 24, 2024 - 20:00

TikTok comes for Google’s ad business as it starts letting advertisers target its search results page

After building out its Search product over the past few years to take on Google, TikTok is now taking its Search ambitions even further by allowing advertisers to target its search results page. TikTok announced on Tuesday that it’s launching the “TikTok Search Ads Campaign,” a new keyword-based search solution that enables brands to appear […]