Meta faces data retention limits on its EU ad business after top court ruling

The European Union’s top court has sided with a privacy challenge to Meta’s data retention policies. It ruled on Friday that social networks, such as Facebook, cannot keep using people’s information for ad targeting indefinitely. The judgement could have major implications on the way Meta and other ad-funded social networks operate in the region. Limits […] © 2024 TechCrunch. All rights reserved. For personal use only.

Oct 4, 2024 - 20:00

Meta faces data retention limits on its EU ad business after top court ruling

The European Union’s top court has sided with a privacy challenge to Meta’s data retention policies. It ruled on Friday that social networks, such as Facebook, cannot keep using people’s information for ad targeting indefinitely. The judgement could have major implications on the way Meta and other ad-funded social networks operate in the region. Limits […]