Legoland will toy with 'surge pricing' this summer to hike ticket rates—but only on sunny days
Legoland, London Eye and Madame Tussaudes operator says dynamic pricing could help "avoid overcrowding" and offer more flexibility.
Moderator 
Legoland, London Eye and Madame Tussaudes operator says dynamic pricing could help "avoid overcrowding" and offer more flexibility. Read More
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